Freelance Work
I have been freelancing for agencies and brands. My work ranges from building brand books, writing digital ad copy, to creating strategic frameworks. The following is a list of the projects and the agencies or brands I’ve worked for.
Fact & Fiction - Boulder, CO
With this agency, I have:
Wrote social media captions for Halo Top
Helped concept and pitch Halo Top seasonal activation
Written digital ad copy for AAA and AAA HealthCONNECT
Wrote social posts monthly for AAA HealthCONNECT
Wrote the sales brochure for AAA HealthCONNECT
Wrote online content, social posts, infographics and short videos for AAA’s Extra Mile site
Vault 49 - New York, NY
With this agency, I:
Worked with the Bailey’s London team to copy write and copy edit the Bailey’s Brand Book
Wrote packaging copy for LTO Bailey’s Holiday drinks
Wrote strategic viewpoints for a new Frito-Lays product (coming soon!)
Wrote copy for Winston Cigarettes with the Vault 49 London team
Named new Tropicana products
Blue Bear Creative - Dener, CO
The following is a creative strategy ask I received while freelancing for Blue Bear Creative.
Creative Concepting: Cutwater Spirits Campaign
Objective: Create a social campaign for Cutwater Spirits
Background: Cutwater Spirits makes a line of ready-to-drink cocktails in a can, with a majority of their sales coming from a handful of Key Markets in the Midwest. In 2021, they are eying a few “Growth Markets” where they have distribution in many independent liquor stores and some C-stores, but awareness is relatively low. In 2021, Cutwater plans to invest in Growth Markets, hoping to increase its footprint to be similar to Key Markets.
