Lemonade
While at Lemonade, I gathered a bouquet of experiences that were as diverse and unique as a bushel of wildflowers:
Lead copywriter on
Four branded emails a week
Social media
Digital communications and ads
In-restaurant communications
Brand Storyteller
Planned, executed, food styled and led photoshoot executions
Lead social media manager
Negotiated, wrote contracts and worked with influencers
Lead promotional events with Disney, Murad Skincare, Weller Drinks and other vendors
Social Media Management
Managed and wrote copy for Lemonade’s socials
Grew the Instagram 105%
Wrote contracts and worked with influencers
Worked with Set Creative and photographers in California for social shoots
Restaurant Communications
Wrote four emails a week to over 11.3K subscribers. Since starting, the email list has grown from 6,300 subscribers.
Wrote signage for all 20 locations.
Wrote four blogs featured on the website:
Share The Glow
Introducing Our Fall & Winter 2021 Menu
September Surprises
We Keep It Fresh For Summer
Handcrafted Lemonades Now Available at Every Location!
Welcome Back!
Wrote and distributed four press releases.
These announced limited promotions, new menu roll-outs and special events.
Promotional Event Planning
Planned, promoted, budgeted and worked with vendors to host events in Los Angeles, California:
Monsters At Work
Worked with Disney Plus
Achieved the highest follower count in Lemonade’s IG history
Toluca Lake Block Party
Grand-reopening of Toluca Lake location
Served over 400 free lemonades
Murad Skincare Giveaway
Health-Ade Giveaway
Charitable Competition:
Lemonade participated in the California Restaurant Foundation's (CRF) Clash Competition to celebrate and support high school students in culinary arts.
We won the Fresh Point Award for the most innovative use of fennel.
Coordinated with chefs and videographer
Food styled during the shoot
Wrote copy and promoted our particpation
