When I see a spreadsheet of numbers, I see creative opportunities.

As a Strategic Planner at the Integer Group, I had the opportunity to work with analysts, a diverse set of clients and the latest data collecting tools that lead to strong insights and creative sparks.

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Brands and Retailers I’ve Worked With:

  • Mars Wrigley

  • Red Robin 

  • Orgain 

  • PayPal 

  • P&G

  • Walmart 

  • Target 

  • Dollar General 

  • Kroger 

  • CVS 

  • Walgreens

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  • Have experience conducting, analyzing and presenting primary quantitative and qualitative research

  • Have participated in collaborative brand planning within integrated marketing agencies

  • Wrote strategic POV for over 15 retail activations 

  • Assisted in leading a creative workshop for Nature Made

  • Built strategic plans for Extra and Dollar General activations, which have garnered YOY growth

  • Assisted in developing the strategy for Red Robin’s latest campaign All the Fulls, which has won an Effie 

  • Created templates for Red Robin guest relations communications 

  • Partnered with creative teams to provide insight and strategy for brands including Mars Wrigley, P&G,  Orgain, and PayPal

  • Lead two partnerships as a shopper strategist for KIND Frozen and Dollar General by establishing market positioning and in-store strategy 

  • Skilled at using and analyzing data programs including Simmons, Global Web Index, Numerator and Nielsen

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