Strategy work

My experience in a nutshell:

  • Conducted, analyzed and presented primary quantitative and qualitative research

  • Planned and participated in collaborative brand planning within integrated marketing agencies

  • Wrote strategic POV for over 15 retail activations 

  • Assisted in leading a creative workshop for Nature Made

  • Built strategic plans for Extra and Dollar General activations, which have garnered YOY growth

  • Assisted in developing the strategy for Red Robin campaign, ā€œAll the Fullsā€, which has won an Effie 

  • Created templates for Red Robin guest relations communications 

  • Partnered with creative teams to provide insight and strategy for brands including Mars Wrigley, P&G,  Orgain and PayPal

  • Led two partnerships as a shopper strategist for KIND Frozen and Dollar General by establishing market positioning and in-store strategy 

  • Skilled at using and analyzing data programs, including Simmons, Global Web Index, Numerator and Nielsen

Brands I've worked with

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Brands I've worked with 怰ļø

-Mark Pollard

Strategy work Iā€™m allowed to share. šŸ¤«

As a Strategic Planner at the Integer Group, I had the opportunity to work with analysts, a diverse set of clients and the latest data collecting tools that lead to strong insights and creative sparks.